The #BossLady at Reflective Marketing, Krystal Hobbs has dedicated her career to helping businesses of all sizes get known and grow using the power of social media. After founding her social media marketing agency in 2014—an endeavour inspired by both her passion for helping businesses grow and her experience in marketing roles at various local and national organizations—Krystal went on to win NLOWE’s 2017 Young Entrepreneur of the Year Award. Since then, Krystal has invested in cutting-edge Facebook Ads training, making her one of the most advanced social media marketers in Atlantic Canada. Krystal holds a Bachelor of Commerce from Memorial University and has multiple online marketing certifications from Facebook, Google, and Hubspot. She’s also on CHBA-NL’s Board of Directors, is the chair of its Events and Marketing Committee, and is a dedicated member of NLOWE. In her spare time, Krystal enjoys practising muay thai and hanging out with her pup, Buddy.