Sep 18 2020Time
09:00 am - 12:00 pmLocation
Free, Donations Accepted
Great brands give us more than a product, service, or place to work. They give us a story to be part of, where new chapters are written with every experience and people and place are at its centre. This workshop begins with a focus on storytelling – the narrative aspect of your brand, whether it be for a business, a person, or a place.
We will explore examples of innovative digital approaches that have changed or strengthened the narrative of some of our favourite brands. Participants will apply the learnings from these case studies, such as how brands permeate digital spaces, as they begin to think and build their personal brands through a series of exercises.
This workshop will conclude with a focus on placemaking and how we can apply the concept of brand building and digital transformation to a specific place. We’ll embark on a collaborative placemaking exercise thinking about patterns of community use with attention to the cultural, social, and physical identity that defines a place’s past, present, and future (such as Twillingate!).
This workshop will include:
Audience: General (everyone is a content creator!)
Participant skill level: Basic
Equipment: You do not need any specific equipment or software for this workshop.